Product Management
Learn how to define, prioritise and launch digital products that solve real user problems.
Digital Marketing training
Learn how to promote a business online with search, social media, email and paid ads.
Course overview
Learn how businesses attract and keep customers online. The course covers search, social media, content, email and paid ads, with a focus on planning, measuring and improving campaigns.
Requirements
- A computer or smartphone
- Internet access
- Interest in business or brands
What you will learn
- Plan a simple digital marketing strategy
- Create content for social media and search
- Set up basic email and ad campaigns
- Measure results with analytics
Practical projects
- A marketing plan for a local business
- A content calendar and campaign
Skills you will gain
- Marketing strategy
- Social media marketing
- SEO basics
- Email marketing
- Paid ads basics
- Analytics
Career and application opportunities
- Digital marketer
- Social media manager
- Content marketer
- Freelance marketing for small businesses
Curriculum
1Digital marketing foundations
- What digital marketing is
- Understanding customers
- Setting goals
- The marketing funnel
2Search and content
- SEO basics
- Keyword research
- Content marketing
- Local search for businesses
3Social media marketing
- Choosing platforms
- Creating posts and content
- Building a community
- Social media ads
4Email and paid advertising
- Building an email list
- Email campaigns
- Google Ads basics
- Meta Ads basics
5Measuring and improving
- Analytics basics
- Reading reports
- Testing and improving
- Capstone campaign plan
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